If that are making progress or deciding to pivot the direction. Steer: understand the core Build-Measure-Learn feedback loop to build a MVP (minimum viable product) and validate your assumptions. Vision: how the startups are gauging the progress, and using that learning, with scientific experimentation, to build a sustainable business.Innovation accounting: focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work.Build-Measure-Learn: turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere (feedback loop).Validated learning: startups exist to learn how to build a sustainable business, running frequent experiments that allow entrepreneurs to test each element of their vision.Entrepreneurship is management: a startup is an institution, not just a product.Entrepreneurs are everywhere: a human institution designed to create new products and services under conditions of extreme uncertainty.
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